Author: Elizandra Granillo
Elizandra Granillo
Senior Analyst, Cultural Insights
Channel Asian Americans’ Intentional Drive for Lasting Impact
Asian Americans are deepening community ties, balancing ambition with mindfulness, and redefining trust and identity. Is your brand keeping pace?
Culture Over Money: What Brands Can Learn from Bad Bunny’s Stand for Puerto Rico
Bad Bunny's latest tour skips U.S. stadiums but dares brands to fuse activism with travel and commerce.
Unlock Hispanic Identity to Propel Brand Growth
Explore Hispanics’ evolving identities and actionable Group Traits in our 2025 Hispanic Consumer Focus, featuring unique perspectives, motivations, and trended insights.
Beyond the Mirror: Strategic Opportunities for Beauty Brands to Connect with Hispanic Consumers
Hispanic consumers are reshaping the beauty industry with intention and cultural pride—this report reveals what brands need to know to keep up.
The Road Ahead: Gen Z’s Impact on Auto
Explore how Gen Z is redefining car ownership with new expectations around digital integration, practicality, and brand purpose.
Win Asian American Drivers Through Reliability & Innovation
Explore the evolving expectations of Asian American car buyers and how cultural values are driving preferences in safety, design, and innovation.
Amplify Black Americans’ Cultural Influence to Ignite Trust
Black Americans are shaping culture, driving economic power, and reclaiming their narratives—smart brands are taking note.
Pulse Check on Health & Wellness: How to Solve for Multicultural Health Concerns
Learn how Multicultural Americans engage with health and wellness, including the impact of systemic barriers.
The Top Brands for Black Consumers: Leading with Cultural Co-Creation
Learn how leading brands leverage deep insights to create highly compelling omnichannel campaigns that fuel growth with Black consumers.
On-Demand Webinar – America Now: Highlighting Inclusion to Drive Growth
Discover insights from our America Now research that teaches brands how to escape the cycle of diminishing returns with the New Inclusive Marketing.